Senior UI/UX Design Specialist at OLG working on OLG Web & Mobile enhancements to produce and execute the best user experience across all platforms. Before OLG I was Senior UI/UX Designer at LCBO worked closely with Mobile Lead, Design Manager, Business Analyst and Developers to enhance and improve the existing LCBO Mobile App UI & UX, Also modernized the Internal Portal Pages of LCBO website. Before LCBO I was a Visual/UI Designer at Home Depot Canada e-Commerce Department, Worked and created the prototypes and wireframes of the various pages of Prepared both responsive UI & UX materials and elements for Web and Mobile views. Before Home Depot, I was the Toronto Star's Digital Art Director in charge of overseeing the visual aspects of special projects for and daily production of the award-winning Toronto Star Touch App. With more than 10 years experience art directing and designing websites, apps, and print collateral, I am a creative force uniquely skilled at balancing both aesthetic and editorial aspects in any story.
Senior UI/UX Design Specialist  -  OLG
Designing mood boards, concept sketches, presentation decks, style guides, asset libraries and storyboards. Carrying out analysis and leverage internal and external research & insights to drive decision making on selection of solution options to drive customer experience. Maintaining and evolving design methods, practices and guidelines which enable data-driven consideration of design decisions and ensure proposed solutions are desirable, feasible and viable.

Senior UI/UX DesignER  -  LCBO

JULY 2018 - NOVEMBER 2019
Collaborated closely with Mobile Lead, Design Manager, Business Analysts and Developers to do the enhancement and improvement on LCBO Mobile App UI & UX aspects and elements. Worked as part of a team to modernize and simplify, Internal Portal Pages and Internal iOS Applications.
UI Designer (e-Commerce)  -  Home Depot
APRIL 2018 - JULY 2018
Designed visual mockups/prototypes from wireframes and delivered final design production-ready assets for development. Produced high-quality user interfaces and visual designs – from concept to launch for website. Participated in planning and executing usability testing, incorporated user feedback into final product design. Produced graphic user interfaces for desktop browsers, tablet and mobile devices. Spearheaded migrate projects that develop the common look and functionality to be migrated across the product suite to ensure user interface consistency based on Home Depot component library style.

visual Designer (e-Commerce)  -  Home Depot
OCTOBER 2017 - APRIL 2018
Designed visual mockups/prototypes from wireframes and delivered final website design production-ready assets for development. Collaborated closely with product manager, UX Analysers, and UX Designers to create and optimize complex user flows. Experience with Agile environment and Scrum Works. Produced high-quality user interfaces and visual designs – from concept to launch on responsive web for all devices.
art director (digital)  -  toronto star
march 2017 - august 2017
Promoted to expand my role as Digital Art Director. Continue to oversee the major news projects on all digital platforms and follow through on all phases of UI, UX and digital execution. Designed the Toronto Star Touch cover on a daily basis, and worked closely with the Executive Creative Director and Design Manager to prepare all the visual elements for every edition.

art director (star touch app)  -  toronto star
august 2016 - march 2017
Promoted to Art Director for the award-winning Toronto Star Touch app. Oversaw all assigned stories and special coverage for different sections. Worked closely with the Director of Tablet for Editorial, Production Manager and Design Manager to prepare the whole edition on a daily basis, including the UI & visual design of the screen cover.

assistant art director (star touch app)  -  toronto star
september 2015 - august 2016
Assisted the art director in preparing the cover screens. Managed day-to-day news operation. Worked closely with art director to assign projects to designers according to their specialties and abilities. Developed visual concepts and collaborated with reporters, editors, producers and photographers to produce high-quality section designs.

senior visual designer (star touch app)  -  toronto star
march 2015 - september 2015
Hired in the early stage of the creation of the Star Touch app to work on the visual look, UI & UX feel, and the developmentof several storytelling methods templates. Collaborated and worked closely with newly hired designers to make the training process faster. Designed and prepared advanced screens for use post-launch.

senior visual designer  -  Group of gold line
june 2012 - march 2015
Managed and developed the company’s new branding for all internal and external visual communications, including the company’s online content, marketing content, and web and TV platforms. Designed print and online B2B and B2C material. Created the first GL brand manual, with complete detailed graphic standards to be used as the primary point of reference throughout the company. Responsible for new hire training including the use of templates for print and web designs.​​​​​​
Sketch; figma; flinto; principle; invision; axure; aem; adobe cc (photoshop, illustrator, indesign, acrobat, xd); final cut pro; html5/css; wordpress; microsoft office

WAI0.1x: aoda & Web Accessibility  -  edX
may 2020
Accessibility is essential for individuals and organizations that want to create high-quality websites and apps – and not exclude people from using their products and services. This course gives you the foundation in accessibility you need to excel in digital professions.

User Research  -  University of Toronto
march 2020 - may 2020

Interaction Design  -  University of Toronto
march 2020 - may 2020


may 2009 - june 2010

april 1999 - july 2003
may 1993 - april 1999
NNA (National Newspaper Awards)
Toronto Star Team (Star Touch App)
2015  -  Edmonton, canada)

Autism Poster Design Contest
1: 5th Place Award
2: Special Jury Award
2015  -  Edmonton, canada

Art Department Award of Excellence in Recognition of Top Academic Performance
Tehran arts university
2003  -  tehran, iran

Dean’s Award  -  Graphic Design Department
Tehran Arts University
2000, 2001 & 2003  -  tehran, iran
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